A store that looks designed, without hiring a designer.
Start from one of 51 real, browsable storefronts, then change every page yourself with a live preview. Nothing reaches shoppers until you publish, and earlier published versions can be restored.
What merchants tell us goes wrong, and what the platform does about each one.
“Every template looked great in the demo and nothing like my products.”
See the real store before you choose
Each of the 51 templates is a working storefront you can click through on desktop, tablet and phone before you sign up, and two looks can be compared side by side.
“I was scared to touch the homepage in case I broke the live site.”
Edit in a private draft
Changes stay in a draft with a live preview. Shoppers keep seeing your published store until you choose to publish, and preview links only work for the people you share them with.
“Someone changed the layout and nobody could put it back.”
Earlier versions can be restored
Publishing adds to a revision history that is never overwritten, so an earlier version can be brought back instead of rebuilt from memory.
“Our brand colours made half the text unreadable.”
Readable by default
Your colours and fonts flow through one theme, and text contrast is checked automatically so brand choices do not make the store hard to read.
How it works
What happens behind the screen
1
Choose a starting look
Pick one of 51 templates spanning 28 industries plus 16 style-first looks, or keep the look the guided setup recommends from a sentence about your business.
2
Your store arrives with real copy
A homepage headline, story and trust highlights are drafted for your business and laid out on a standard homepage you can change.
3
Build pages from blocks
Drop in a full-page starter layout or single blocks — product grids, image-and-text, FAQs, testimonials and more — then fill in each block’s settings.
4
Preview, then publish
Work in a draft with a live preview. Publishing makes it live and records a version you can return to later.
Get started
How to switch it on
The exact screens, in order. Nothing here needs a developer.
1
Browse the template studio
Open the template studio, preview looks on desktop, tablet or phone, and choose Create on the one that fits.
2
Describe your business
Tell the guided setup what you sell in a sentence or two, keep or change the recommended look, and confirm your starting products.
3
Open the editor
Your new store opens straight in the editor. Open the Add a block drawer to drop in a full-page template or single blocks, then select a block to edit its content.
4
Set your theme
In More → Storefront Settings → Theme, pick one of twelve presets and set your own brand colours, fonts, corner style and light or dark mode.
5
Publish
Check the preview on a phone and a desktop, then publish.
What's included
Built in, not bolted on
Templates
A browsable template studio
51 designer storefronts you can click through, compare, and switch themes on without saving anything.
Editor
Block-based page builder
Full-page starter layouts and single blocks for media, products, content and layout, each with its own settings form.
Theme
Twelve presets, your overrides
A preset sets the starting palette; your own colours, fonts, corner radius and colour mode always win.
AI
Drafts you approve
AI can compose a set of blocks or rewrite one section. Every suggestion lands in your draft for review, and none publishes itself.
Safety
Draft, preview, publish
A private working copy, protected preview links and a revision history that is only ever added to.
Motion
Section effects
Reveal, parallax and background effects you can add to a section.
Straight answers
What it does not do yet
We would rather you know now than find out after you have planned around it.
– AI drafts text and layout choices. It does not supply real product photos or product IDs; you fill those slots yourself.
– There is no plain-language “change my whole store’s look” command yet. Change the look through theme presets and your own colour and font settings.