1ecomm

Design & storefronts

A store that looks designed,
without hiring a designer.

Start from one of 51 real, browsable storefronts, then change every page yourself with a live preview. Nothing reaches shoppers until you publish, and earlier published versions can be restored.

A creative studio desk viewed from above
51 templatesBrowse them live before signing up
Live previewSee changes on any screen size
Draft firstNothing is live until you publish
RestorableEarlier versions are kept

Why it matters

The problems it takes off your plate

What merchants tell us goes wrong, and what the platform does about each one.

“Every template looked great in the demo and nothing like my products.”

See the real store before you choose

Each of the 51 templates is a working storefront you can click through on desktop, tablet and phone before you sign up, and two looks can be compared side by side.

“I was scared to touch the homepage in case I broke the live site.”

Edit in a private draft

Changes stay in a draft with a live preview. Shoppers keep seeing your published store until you choose to publish, and preview links only work for the people you share them with.

“Someone changed the layout and nobody could put it back.”

Earlier versions can be restored

Publishing adds to a revision history that is never overwritten, so an earlier version can be brought back instead of rebuilt from memory.

“Our brand colours made half the text unreadable.”

Readable by default

Your colours and fonts flow through one theme, and text contrast is checked automatically so brand choices do not make the store hard to read.

How it works

What happens behind the screen

  1. Choose a starting look

    Pick one of 51 templates spanning 28 industries plus 16 style-first looks, or keep the look the guided setup recommends from a sentence about your business.

  2. Your store arrives with real copy

    A homepage headline, story and trust highlights are drafted for your business and laid out on a standard homepage you can change.

  3. Build pages from blocks

    Drop in a full-page starter layout or single blocks — product grids, image-and-text, FAQs, testimonials and more — then fill in each block’s settings.

  4. Preview, then publish

    Work in a draft with a live preview. Publishing makes it live and records a version you can return to later.

Get started

How to switch it on

The exact screens, in order. Nothing here needs a developer.

  1. Browse the template studio

    Open the template studio, preview looks on desktop, tablet or phone, and choose Create on the one that fits.

  2. Describe your business

    Tell the guided setup what you sell in a sentence or two, keep or change the recommended look, and confirm your starting products.

  3. Open the editor

    Your new store opens straight in the editor. Open the Add a block drawer to drop in a full-page template or single blocks, then select a block to edit its content.

  4. Set your theme

    In More → Storefront Settings → Theme, pick one of twelve presets and set your own brand colours, fonts, corner style and light or dark mode.

  5. Publish

    Check the preview on a phone and a desktop, then publish.

What's included

Built in, not bolted on

Templates

A browsable template studio

51 designer storefronts you can click through, compare, and switch themes on without saving anything.

Editor

Block-based page builder

Full-page starter layouts and single blocks for media, products, content and layout, each with its own settings form.

Theme

Twelve presets, your overrides

A preset sets the starting palette; your own colours, fonts, corner radius and colour mode always win.

AI

Drafts you approve

AI can compose a set of blocks or rewrite one section. Every suggestion lands in your draft for review, and none publishes itself.

Safety

Draft, preview, publish

A private working copy, protected preview links and a revision history that is only ever added to.

Motion

Section effects

Reveal, parallax and background effects you can add to a section.

Straight answers

What it does not do yet

We would rather you know now than find out after you have planned around it.

  • AI drafts text and layout choices. It does not supply real product photos or product IDs; you fill those slots yourself.
  • There is no plain-language “change my whole store’s look” command yet. Change the look through theme presets and your own colour and font settings.

Works with

Related features

Ready when you are

Try a look on before you commit.

Browse the templates, preview them on any screen, and start building when one feels like your business.