“Shoppers left because nobody was around to answer a simple question.”
Answers at any hour
The storefront assistant looks up your store before replying, knows which page the shopper is on, and suggests products as rows with an Add to cart button.
AI assistants
An assistant on both sides of the counter,
that only says what it can back up.
One assistant helps shoppers find and buy the right products from your store. Another helps you run the business. Both answer from your store’s real data and the help center, and neither invents a policy you would then be held to.
Off by default: The storefront assistant does not appear on your store until you switch it on.
GroundedAnswers from your store
Off by defaultYou switch it on
One tapSuggestions into the cart
You approveChanges are prepared, not made
Why it matters
The problems it takes off your plate
What merchants tell us goes wrong, and what the platform does about each one.
“The last chatbot we tried promised a refund policy we do not have.”
No invented policies
It answers from your catalog and the policies you publish, and says it does not know rather than guessing.
“I never knew what needed my attention first.”
A bell for what waits on you
The merchant assistant counts what in this store is waiting on you, puts critical work first, and shows when each item was observed and where the evidence came from.
“Every how-do-I question turned into a support ticket.”
Help answers with sources
Ask how to do something and get an answer grounded in the help center, with the article it came from.
How it works
What happens behind the screen
A shopper asks
A shopper describes what they need in their own words.
It checks your store
The assistant looks up products, availability and your published policies before it answers.
It suggests; the shopper decides
Products come back as a tickable list that can go into the cart in one tap.
You get prepared changes
The merchant assistant can prepare operational changes for you to approve instead of making them itself.
Get started
How to switch it on
The exact screens, in order. Nothing here needs a developer.
Switch on the storefront assistant
Follow “Set up the AI store assistant” in the help center to turn it on for your store.
Publish your policies
Publish your shipping, returns and other policies so the assistant has real answers to give.
Open your Personal Assistant
Use the Ask your store PA button available across the admin, or open the Personal Assistant center from your store settings.
Check the attention bell
The bell at the top of the admin shows what in this store is waiting on you, split into Needs action, For your awareness and Completed.
What's included
Built in, not bolted on
Shopping assistant
Grounded answers, page awareness and product suggestions on your storefront.
One-tap add to cart
Suggested products go into the cart as a tickable list.
Personal Assistant
Answers, store briefings and prepared changes for your approval.
What waits on you
A per-store bell with critical work first and the evidence behind each item.
Searchable help center
Guides for you, your team and your shoppers.
Grounded order answers
Shoppers can ask about one of their orders and get answers from that order’s record.
Straight answers
What it does not do yet
We would rather you know now than find out after you have planned around it.
- The storefront assistant uses AI you pay for, so it stays off until you choose to enable it.
- The merchant assistant prepares changes for your approval; it does not act on its own.
- Neither assistant can answer from information you have not published or stored in your store.
Works with
Related features
Ready when you are
Help that works while you sleep.
Switch on the storefront assistant when you are ready, and keep your own assistant one click away.