Pack orders yourself, have suppliers ship straight to your customer, or hand orders to a warehouse network — all from one catalog and one list of orders.
Warehouse fulfilment: Handing orders to the external warehouse network is arranged for your account by the platform team rather than switched on in settings.
Three waysYou, a supplier or a warehouse
Lowest costSupplier chosen per order
FailoverAnother supplier can take it
One order listWhoever ships it
Why it matters
The problems it takes off your plate
What merchants tell us goes wrong, and what the platform does about each one.
“Our supplier ran out and the order just sat there.”
Routing with failover
At checkout every active supplier offer is considered, filtered by real stock, order limits and destination, and ranked by landed cost — so another eligible supplier can take the order.
“Chasing supplier purchase orders by email ate our mornings.”
Purchase orders raised for you
Suppliers receive purchase orders they acknowledge, ship with tracking and mark delivered against a deadline.
“We outgrew packing in the spare room but could not commit to a warehouse.”
Grow into a warehouse
An external fulfilment network can pick, pack and ship for your account, choosing between its own warehouses and couriers.
“Nobody noticed orders that missed their ship-by date.”
Late orders surface
Missed ship-by dates and delivery exceptions open a ticket with an owner, a clock and an email.
How it works
What happens behind the screen
1
Ship it yourself
Record shipments and tracking against the order, and the shopper can follow the parcel.
2
Connect to suppliers
Request or approve a supplier connection, import products from the supplier catalog with your markup, and keep listings in sync.
3
Route each order
Checkout picks the supplier offer with the lowest landed cost that can actually ship, and the featured offer shows which supplier currently wins each variant.
4
Track performance
Seller health shows on-time shipping, breach rate and cancellations, and profit and loss comes from the settlement ledger rather than live prices.
Get started
How to switch it on
The exact screens, in order. Nothing here needs a developer.
1
Decide who ships
Read “Who ships your orders” in the help center to choose between shipping yourself, dropshipping or warehouse fulfilment.
2
Connect a supplier
In Marketplace → Supplier Catalog → Supplier connections, request a connection to an approved supplier; the other party approves it.
3
Import supplier products
Choose Import to Store on a supplier product and follow the four-step wizard to set the listing type, sync policy and pricing.
4
Watch listings and orders
Use Marketplace Operations → Listings for supplier changes, Purchase Orders for supplier shipments and Seller Health for performance.
What's included
Built in, not bolted on
Self
Shipments and tracking
Record parcels and tracking so shoppers can follow delivery.
Dropship
Supplier catalog import
Import supplier products with markup or fixed pricing and a sync policy.
Routing
Lowest landed cost
Per-order supplier choice using real stock, order limits and destination.
Suppliers
Purchase orders with deadlines
Acknowledge, ship and deliver against a service-level clock.
Feeds
Product feeds
Google Shopping, Meta or CSV feeds at a private URL you can rotate.
Warehouse
Warehouse network
Pick, pack and ship by an external fulfilment network, arranged per account.
Straight answers
What it does not do yet
We would rather you know now than find out after you have planned around it.
– Warehouse fulfilment is not self-serve. It is arranged per account, with one connection per account.
– There is no courier bidding or auction inside the platform; courier choice happens inside the warehouse network.
– Sending supplier purchase orders is best-effort. Check the Purchase Orders screen rather than assuming every supplier received one.